Posts Tagged ‘Entrepreneurialism’

Tips and Advice on Using Classified Advertising in the Recession

Friday, December 4th, 2009

As the recession hits more and more people every day, many are turning online to boost income. There are many ways of making money online; one of the most popular would be placing classified adverts on active classified sites. One can either place items for sale or look for a business opportunity.

Using successful classified advertising sites to build brand awareness and boost business is a very good marketing tool. Not only do small businesses trade by classifieds, many of the big corporations are using popular site such as adflyer, Craigslist and Backpage to boost business.

It is all about gaining as many inbound links as possible; the more people see your link the higher chance they will click and be directed to your offering. One of the main reasons for using classifieds is due to this; classified sites generally allow businesses to ad their company link that will be directed straight to the company site.

Along with making sure that you use the best directories and ensure that you place your ads in the right categories. There are a number of other things you need to do which will help you to create successful classified ads and below we take a look at what these are.

Tip 1 – You need to ensure that you have an eye catching title for your advertisement. Remember you need to get people to read your ad if you want them to use your service or buy your product. So take your time and other ads that have been created.

Tip 2 – You need to provide a description that will compel others to want to take the necessary action. So make sure that yours is well written because if it is not then your campaign simply will not be as successful as you would have wanted. As you write the description pretend that you are the person who is going to be reading it. What you will find is not only will it be much easier to write but you will find that what you have written the reader will find more interesting.

Tip 3 – The most popular classified adverts as you will find all have detailed descriptions, plenty of images and a price that people will want to buy at. Make your advert stand out from your competitors.

Tip 4 – To get the response you want say as much as possible in as little wording as possible, remember less is more in advertising.

Tip 5 – It is important that if you really want your classified advertisement to help you beat the recession it is worth actually paying to place it rather than using a free service. As you will quickly realise when you look at the benefits of upgrading to place ads you will see that this option is a lot more beneficial than the free ones. However, be aware that the benefits offered for paying for advertising will vary from one advertiser to the next.

The above tips and guide lines a brief insight into how a classified advert should be displayed, if you do stick to the above then you will have a winning formula that will help boost your business.

Place free classifieds with adflyer the smarter online marketplace. adflyer also allows online retailers to upload their products totally free.